Saving the Planet

With every order

Our commitment to Sustainability

Every Purchase helps save the rainforest

At Lualoha, we believe that we can all make a difference. We set out to make the world a better place in all we do with all the impact we have, whether it's small like sharing a smile with a stranger or big like making sure we produce sustainably and offset carbon emission for our production process and shipping our towels to you.

We joined forces with One Tribe to be able to share the impact we make and to make the impact measurable for our Lualoha Tribe.

As part of our global mission to make the world healthier and happier, Lualoha's commitment to the environment goes quite far.
Our team has taken every consideration to ensure our processes, suppliers and materials reduce waste and have minimal impact on our environment.

From sourcing the best cotton grown in old, established fields to monitoring the use of pestizides to using only OEKO-TEX certified dyes, using recycled paper for our belly bands to package our towels and using forwarders who offset greenhouse gas emissions through climate protection projects when moving our goods from Turkey to North America to using compostable or recycled, re-useable shipping bags for all our online orders, we think about every step each Lualoha takes before it lands in your hands and becomes your favorite towel.

One Tribe allows us to add to the positive impact we make on the environment by protecting 5 trees with every item you purchase.

If you place an order for 4 towels, you directly save 20 trees or 400 square metres of rainforest. 400 square metres of rainforest will absorb 3900 kilos of carbon (3.9 Metric Tonnes) by 2030.

Why are we protecting trees instead of planting trees?
A tree planted in 2022 will absorb 53.1 kilos of carbon by 2030.
It's simple math as we aim to make the biggest impact possible.

We love that we can make an impact together with you.
Thank you for being part of the solution.

Making a positive impact isn’t a far fetched dream. It's right here in the palm of our hands. Making right choices is easier than one would think.

Protecting rainforest protects the animals within it, but also crucially the trees.  Scientific research has calculated how many trees there are in an acre of rainforest and from there we have worked out that there are 1,012 medium and large trees in an acre. 

This means that 100 square metres (which you could protect with your online purchase) contain 5 trees on average.

Our choices are powerful. That’s why we produce sustainably, operate ethically, and set out every morning to make things a little better for us all.

Why is reducing carbon so important?

Carbon is a greenhouse gas and human activity has massively increased the amount of carbon being put into our atmosphere. This is causing our planet to overheatIf we don’t change the way we are operating, temperatures are due to increase by 3 to 5 degrees Celsius by the end of the century. According to the UN, “Tackling climate change is critical to ensure that people around the world are healthy, prosperous, have food, clean air and water.” These are basic requirements for human existence and they are in serious threat.

How do tress help store carbon?

471 billion tonnes of carbon stored in tropical forests and tropical deforestation accounts for up to 15% of net global carbon emissions each year because carbon is released when the tree are cut down (and even more so when they are burned). Keeping our forests intact are essential for us to stay on track with the UN targets for net zero by 2050.

How do trees absorb carbon?

A typical tree can absorb about 21 kilograms of carbon dioxide (CO2) per year, however this figure is only achieved when the tree is fully grown – saplings will absorb significantly less than this. Over a lifetime of 100 years, one tree could absorb around a tonne of CO2. This is why protecting mature rainforest is far more impactful than planting new trees.

Focusing only on planting trees and neglecting to protect our rainforests, will mean we miss the 2050 target by the time the new trees start to be really impactful in regards to their carbon impact.