Welcome

To Lualoha

Aloha from Lualoha


I’m a huge believer in the power of a moment. Big moments. Small moments. Each one is a unique opportunity to connect, and create a new experience.

That’s never felt more real to me than in the earliest days of our son’s life. We found ourselves chasing those precious moments, and seeking out every chance to live, laugh, love, and play together. It was in those fleeting minutes that Lualoha was born.

Our name is our promise. To our son, Luca, who embodies love and compassion and makes us believe each day is a chance for discovery. To the sincerity of Aloha, a word which encapsulates the spirit of living life with an open heart. To each of you, our Lualoha tribe, out there connecting with each other and the world through products as beautiful as they are versatile, sustainable and useful.

Family adventures. Solo day trips. Impromptu picnics. Surfside journeys. Wherever you’re heading, we create durable products that mean you never have to slow down, or double back.

Woman-founded, family-led: we produce sustainably, operate ethically, and set out every morning to make things a little better for us all. That’s it. That’s the dream, and the journey.

We do what we do, and make what we make, so you can focus on being in the moment. Your adventures are our adventures. Thank you for having us along for the ride.

With love,
Anna

Lualoha Turkish towels are the best - absorbent, fast drying and pack small, 100% cotton and dyed with OEKO-TEX certified dyes.
At Lualoha, we don't sell towels. We create memories - together with you.


This isn’t a towel. It’s a possibility.
Lualoha means you never have to miss a beat.
Shawl. Sarong. Tablecloth. Satchel. Lualohas evolve with the ebb and flow of your day, transforming ordinary moments into extraordinary experiences.
Cannonball contests. Dockside drinks. Star-studded skies. Our products bring real people together to fuel the kind of moments they’ll never want to forget.
Those moments are everything. They represent our true North; our reason for dreaming Lualoha to life.

We are grounded on happy, built on love, and passionately committed to cultivating everyday adventures, for everyday people.

This isn’t a company. It’s a tribe.

We set out to create a business that would bring people together in the spirit of cultivating happiness, adventure, and meaningful moments above all else.
We are parents who chase every opportunity to connect with our growing son, carving out time for the one thing there’s never enough of: fun.
We are business partners who believe in the power of products that offer others the same opportunities to laugh, live, explore, play and simply be together.

Our choices are powerful. That’s why we produce sustainably, operate ethically, and set out every morning to make things a little better for us all.

This isn’t a statement. It’s a way of being.

From initial conception to final production, we deliberately and systematically seek out ways to make a net positive impact on the world.

What does that look like? Ethically-sourced materials. Socially responsible working conditions, employment standards, and wages. OEKO-TEX® standard-certified dyes. Because your family—and ours—is counting on businesses that make better decisions today.

How does that take shape? Unique weaving, pre-washing and pre-shrinking methods. Multi-layer quality control systems across production and packaging. Absorbent and quick drying. Light-weight designs conceived for people who seek out adventures here, there and everywhere. Because your family—and ours—relies on durable products meant to last, and reduce our impact on the environment.

The way we operate means the Lualohas we produce send a positive ripple effect into the world for everyone who makes, uses, and enjoys them.

That’s how we empower every Lualoha to spread a little happiness along the way. That’s what aloha, and Lualoha, stand for in every possible way.

Our choices are powerful. That’s why we produce sustainably, operate ethically, and set out every morning to make things a little better for us all.

This isn’t a statement. It’s a way of being.

From initial conception to final production, we deliberately and systematically seek out ways to make a net positive impact on the world.

You’re about making every moment count. We’re about making that happen.

This isn’t a tagline. It’s a partnership.

Your story is our story. Your adventures are our adventures.

There is magic in coming together to experience something good. When a Lualoha makes that happen, we’re right there with you, cheering you on.

Life is short. Time is fleeting. A Lualoha in your bag means never slowing down, never doubling back. Simply being in the moment, and moving forward.

We’re so proud to join you on that journey. We can’t wait to see where you, and your tribe, will take us next.