REIMAGINE TOWELS. CREATE POSSIBILITIES.
Wherever you’re heading, a Lualoha means never slowing down.
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We are COMMITTED TO SUSTAINABILITY
We think about every step each Lualoha takes before it lands in your hands and becomes your favorite towel. We therefore source the best premium cotton, grown in old, established fields, use only OEKO-TEX certified dyes, use recycled paper for our packaging and compostable or recycled, re-useable shipping bags for all our online orders. In addition, we partner with One Tribe to protect 5 trees with every item you purchase.




Lualoha is a modern lifestyle. It delivers a taste of centuries-old tradition with premium Turkish towels that satisfy today’s most essential needs: efficiency, eco-consciousness, high style and superior quality.
Grounded on happy. Built on love.
Every Lualoha brings a little bit of magic.

Dries fast
Turkish towels are known to dry super fast. Just hang them in the wind or sun and enjoy a dry towel in as little as 30 minutes.

Feels light
All Lualoha’s weigh between 280 and 320 grams, making it the perfect travel, beach and pool companion for everyone.

Absorbe rapidement
No towel has ever dried you so quickly. As soon as it touches your skin, you're dry! The ideal towel for every day.
Why Lualohas are the best Turkish Towels
Lualoha Turkish towels are the best choice for anyone looking for a high-quality, soft, and absorbent towel. Made of 100% Turkish cotton, Lualoha towels are eco-friendly, sustainable, and come in a variety of colors and designs to suit any style. They are also quick-drying, lightweight, and versatile, making them perfect for use as a beach towel, bath towel, gym towel, picnic blanket, or decorative throw. Lualoha towels use long fiber, premium cotton and we managed to perfect the weave of our towels to ensure maximum absorbency, durability and softness. Lualoha towels are therefore more absorbent and softer than traditional Turkish towels. They are the perfect combination of style, comfort, and sustainability, making them the best choice for anyone who values quality and eco-friendliness.
You will proudly call your Lualoha the best Turkish towel for the beach you ever owned!