The lovechild of a feather and a sponge
Designed to maximise comfort with absorbency, Turkish cotton is the ultimate in lightweight softness and luxury.
Long fibers make LUALOHA towels ultra plush and cozy, and they only get softer with each wash.
Durability is their middle name, as they're built to last and won't easily fray or unravel.
And, they're not just good for you, they're good for the planet too - grown using farming practices that would make Greta smile.
Absorbency shouldn't cost you in weight
Flat woven towels are the ultimate sidekick for all your adventures!
They've got your back (and the rest of you) when it comes to quick drying, so you won't have to worry about mold or mildew in humid environments.
When towels are this thoughtfully created, lightweight means business; despite their slim profile, they still pack a punch when it comes to absorbency, keeping you dry and comfortable.
They're the ultimate multitasker, the perfect travel companion, and with a durable design, these towels are built to last.
100% Safe to get all up in your business
That's right, unlike other towel brands, we use Okeo-Tek dyes to ensure no harmful chemicals or heavy metals could potentially mess with your health.
These dyes have been put through the ringer and have passed the test for restricted substances, so, you can rock your LUALOHA with confidence, knowing you're making a choice that's not just good for you but for the planet too.
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While sustainability is about much more than trees, we have joined forces with One Tribe to be able to share the impact we make and to make the impact measurable for our Lualoha Tribe.
One Tribe allows us to add to the positive impact we make on the environment by protecting 5 trees with every item you purchase.
We source Cotton from Old, Established Fields
We use recycled paper in our Belly Bands
We work with Forwarders who offset emissions from Turkey to North America
We use compostable or recycled, re-useable shipping bags for all our online orders
BUT THAT IS NOT ENOUGH
We can celebrate individuality, while being mindful that ...we belong to One Tribe, humanity.
We set out to make the world a better place in all we do with all the impact we have, whether it's small like sharing a smile with a stranger or big like making sure we produce sustainably and offset carbon emission for our production process and shipping our towels to you.
We joined forces with One Tribe to be able to share the impact we make and to make the impact measurable for our Lualoha Tribe.
But we believe sustainability should be rooted in every decision, process and step of business. That is our responsibility.
That's why we think about every step each Lualoha takes before it lands in your hands and becomes your favorite towel.
Aloha from Lualoha
Woman-founded, family-led: we produce sustainably, operate ethically, and set out every morning to make things a little better for us all.
That’s it. That’s the dream, and the journey.
We do what we do, and make what we make, so you can focus on being in the moment. Your adventures are our adventures. Thank you for having us along for the ride.
What is Lualoha?
We are parents who chase every opportunity to connect with our growing son, carving out time for the one thing there’s never enough of: fun.
We are business partners who believe in the power of products that offer others the same opportunities to laugh, live, explore, play and simply be together.
For that reason, Lualoha is a promise.
To our son, Luca, who embodies love and compassion and makes us believe each day is a chance for new discovery.
To the sincerity of Aloha, which encapsulates the spirit of living life with an open heart, and a positive impact on others.
To each of you, our Lualoha tribe, out there connecting with each other and the world through products as beautiful as they are versatile, sustainable and useful.
We make this promise every single day, in everything we do.